I'm not an
They had all the marketing ploys that would make their product easy to sell, 'makes you superhuman' and 'athletes live by the bracelet.' Well, wearing that bracelet just gives you an additional ounce on the scale, not freakishly balanced. Which is why all this news about Power Balance expecting to , the most predictable thing in the last few years when it comes to business.
Power Balance -- the company that allegedly duped athletes into believing its bracelets could provide super-human strength -- is about to take a $57 million dollar hit in a lawsuit filed by people who called BS on the product ... TMZ has learned.Their scheme was simple, pay influential athletes a tons of cash to market a product that
Now, sources with direct knowledge of the situation tell TMZ ... the company has reached a settlement worth $57.4 million, intended to compensate all those who were misled into buying the product.
And it gets worse for PB -- we're told the company will be declaring bankruptcy and plans to fold up shop altogether.
All the notable athletes on Power Balance's who made "TESTIMONIALS" (that should be held in court, but won't) that the bracelet is life changing.
BasketballI don t really do a lot of testimonials, but this really works! I came across Power Balance when someone did the test on me. That night, while playing for the Phoenix Suns, there were about three of my teammates with the product on and we won that game by 57 points! I kept feeling something when I wore the bracelet, so I kept wearing it. When I took it off I went back to normal. I ve been wearing the bracelet ever since. I want to do everything to get the slightest advantage; wristbands, necklaces, t-shirts, band-aids, everything and anything we can get our hands on. I m here to tell you it works!
"Playing at a championship level requires you to perform at your peak day in and day out. The Power Balance silicon wristband helps me keep that balance. The product is the next level. "
-LAMAR ODOM"Knowing that I have to be at my best every day, I am constantly looking for ways to stay on top of my game with endurance and strength. Power Balance provides me with the ability to do just that. This product has offered me noticeable increases in my endurance while playing and working out as well as giving me an extra boost of power in my take off."
-TREVOR ARIZA"I am always looking to better my game, and Power Balance helps me do that. That's why I never take my Power Balance off - I even sleep in it. The keys to my game are speed and balance, and I really notice a difference with my Power Balance bracelet."
- DERRICK ROSE
Other NBA names: Kobe Bryant (Pic above), Blake Griffin and Brandon Jennings."Your Product Is Really Amazing!!! After last nights game, I am anxious to get all of the players wearing the Power Balance Wrist Band, not just Steve Nash, Shaq & Barbosa."
-Steve Kerr, President, Phoenix Suns.
These "testimonials" are to embarrassing to repeat. So here are just the names of the Bullshitters.
Other NFL names: Vernon DavisFootball
Other MLB Names: Dustin Pedroia and Matt Kemp
These are just the notable profiled athlete faces of the scam. The marketing scam reached all variety of sports, from snowboarding to beach volleyball. Thousands of athletes were in on this scam, profiled or not.
Bad acting, along with their search for easy-money, is why I don't buy anything that has an athlete's name on it. (Unless Tim Tebow, Nike or Under Armour are involved.)
$57 million. Seriously, people?
Other Stories: Paterno goes out like Richard Nixon
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- Ron Washington calls Cardinals "Cocksuckers, Motherfuckers"
- NCAA investigation begins, Paterno admits to having Cancer
- Houston Gameday Signs
- Stanford Gameday Signs
- Alabama Gameday Signs
- USC Gameday Signs
- Michigan St. Gameday Signs
- Usain Bolt coach oust as BALCO Dealer
- Texas Rangers celebrate walkoff like a Porno
- College Gameday Signs (Ore - ASU)
- College Gameday Signs (Tex - Okla)
- College Gameday Signs (Neb - Wisc)
- College Gameday Signs (WV - LSU)
- College Gameday Signs (FSU - OU)
- THE DARK SIDE OF SHAQ
- Bill Walton is tortured to never punch Wallace
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